Haagen-Dazs

Häagen-Dazs is an established American premium ice cream brand founded by Jewish-Polish immigrants Reuben and Rose Mattus in The Bronx, New York, in 1960. Known globally for its dense, rich texture and high-quality ingredients, the company originally launched with just three basic flavors: vanilla, chocolate, and coffee. Today, it operates as a global powerhouse under General Mills everywhere outside of North America, while its US and Canadian operations are licensed to Froneri.